Category Archives: Qube

iCrossing CCO joins Qube

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We are delighted to announce  that Dean Harvey, previously Chief Commercial Officer at global digital agency iCrossing, joined Qube as Client Services Director this week.

His role will be to increase client satisfaction and the client base, implement and streamline processes and contribute to the overall strategy of the company.

Dean is an industry veteran, with more than 15 years in executive management. Before joining Qube, in his role at iCrossing, he managed sales, clients and all things commercial, helping take the original business Spannerworks from 12 people to sale.

It’s fantastic to have Dean on board, it’s a great coup. His experience working with brands at the highest level will prove invaluable in achieving our goal of giving our clients the very best experience.

Dean told me Qube excited him for a number of reasons, not least the opportunity to join an amazingly creative and intelligent team – agile in our approach to helping our customers get the best results through social media. He is passionate about business and saw in Qube an opportunity to build on our excellent customer base and help to grow the company, drawing on his previous experience.

BBC Newsnight appearance for Qube’s MD, Andrew Seel

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Our MD, Andrew Seel, was on BBC Newsnight last night while giving Advanced Social Media Training at Hult International Business School in London.

The training is part of a series of lectures Andrew is giving students at Hult, giving them a crucial understanding of modern digital techniques such as monitoring brands online, creating, managing and moderating online communities and understanding digital strategy in the context of an increasingly social web.

The BBC Newsnight team were filming as part of their piece on foreign students and immigration. Previously, Qube Media’s team has also been part of the BBC Politics Show, giving advice on how politicians can use the social web to develop communities and communicate with their constituents.

If you are interested in social media training, social media monitoring, digital analysis, community management or development or you want to develop an integrated digital strategy, please drop us a line to see if we can help.

Saatchi & Saatchi select Qube as social media partner

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Saatchi & Saatchi has chosen Qube Media as their social media partner starting in July.

Qube Media is a strategic social media agency expert in understanding audiences in social networks and building engaged communities around brands on the web.

Our first campaign is for Wall’s  – Bring it on Britain – places social media at its heart with a Facebook application and community fan page where users can apply for a bursary to help achieve their dreams. Winners are voted for by fans.

Qube will provide research, engagement and measurement services. Firstly, to understand the consumer and marketplace online  – identifying, mapping and monitoring the target audience in social networks. Then secondly, to build and manage an active online community around the new campaign.

Qube MD Andrew Seel said: “Many FMCG brands struggle to build sustainable relationships with their customers on the web. Using social media for the Wall’s campaign is a bold move which will allow consumers to engage directly with the brand in new and exciting ways.”

Qube is one of the original social media agencies in the UK. As a strategic agency, we have helped our clients understand and engage in this space for over 7 years. We work with major brands and organisations including Virgin Atlantic, the Financial Services Authority (FSA) and Sony BMG to deliver significant business return.

For further information on Qube Media contact: Andrew Seel

Tel: 01273 689 672. Email: andrew@qubemedia.net

www.saatchi.co.uk

Qube on The Politics Show on BBC1

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Andrew Seel and Fiona Grantham our Strategy Director featured onThe Politics Show on 28 March 2010.

With this year’s General Election due to be one of the most tightly fought contests for decades The Politics Show was focusing on new ways of reaching the voters and getting policy ideas across.

Obama was dubbed the first social media president over in the US so there’s no surprise that politicians and parties in the UK are trying to follow suit. They’re looking to social media as a way of giving them the edge in connecting with voters they’re not currently reaching and ultimately win the day.

So how should MPs campaign online? Can they simply transfer their experience of knocking on doors to Facebook? Or do a new set of rules apply?

This was one of the key questions that came up on The Politics Show  – whether just creating a page on Facebook was enough?

Unless you’re very well known you might struggle to generate many  ‘Fans’ (as they’re called on Facebook). By all means create a Facebook page, but to get it working you need to consider a few key points:

1. Listen to your constituents

Social media is one of the best ways you can listen to the views of your constituents on a large scale. Something not possible to the same level knocking on doors.

But more importantly you can listen to potential voters who you might not reach otherwise and you can follow their conversations in forums, Facebook groups, blogs and on Twitter in a way which might be appear rude in real life.

If you use it for nothing else, social media can put you in a strong position to understand what a fast growing segment of your voters think about you, your policies and life in general.

2. Engage with your constituents on things they care about

There’s nothing worse than someone turning up at the pub and talking AT you about themselves all evening, not thinking to ask how you are.

The same goes when engaging in social media such as Twitter, Facebook orLinkedIn. If you only follow a traditional communications approach of pushing out your message people will quickly get bored and stop engaging with you.

It is better to use the tools to take part in a dialogue with people, listening to what they are saying, responding with your opinion, helping by answering their questions, connecting them with others who could be useful, correcting them if you think they are wrong.

Think about how you can use your position, experience, contacts and knowledge to be part of and benefit the community online.

With this in mind, if you are setting up a Facebook page it may not always be best to set it up around you. Instead you might decide to focus on a particular policy issue where you can add real value.

A great example of this is Tom Watson MP. He has set up a page on Facebook called Gamers Voice to gather Britain’s gamers to help support the countries videogames industry. It has almost 17k fans.

It works because it is around an issue and has a simple message. Facebook works well around simple ideas and campaigns more than it does around a personality (In terms of using it in a professional capacity)

3. Be there for the long term

Social media is for life not just for elections. It is about being part of and creating online communities. A good community member does not just pop in when they want something. They are there for the long term.

This is something Obama has successfully demonstrated. After winning the presidential election he didn’t then drop his Facebook page, blog  and Twitteractivity. He stepped up the activity. Read more about what he’s doing in this post on Econsultancy’s blog.

In the run up to the General Election the Qube blog will be keeping an eye on how the parties are using social media, looking at some of the above issues in more depth and how candidates can give themselves the edge using social media.