FSA. Social Media Research.

Understand young people's attitudes to money

The Financial Services Authority (FSA) wanted to understand young people's attitudes to managing their finances. They commissioned Qube to use Social Media techniques to research and evaluate these attitudes and provide strategic analysis and recommendations for engaging them online.

Qube began this project in January 2010 and is currently conducting a detailed research phase into the target audience and their attitudes to finance, including desk research, online focus groups and community mapping/profiling.

A full case study and press release will be posted shortly.

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